History of Royal Coach

Blast From The Past

In the year 1960 founder Joanne Smith and husband purchased their very first 37 passenger motorcoach, operating a commuter service from Fremont to Lockheed Missiles and Space Company in Sunnyvale. After running a successful commuter service, two years later, they decided to transition into the charter bus business and the birth of Smith Charter Service.

With the dramatic growth of the Bay Area came the growth of Smith Charter Service. In late 1970 Joanne Smith changed the company name to Royal Coach Tours a title that would convey to its clients the type of service which her company offered, the first class Royal treatment. With the successful business practices and operations of Royal Coach Tours, the torch was passed to her two children Sandy Allen and Dan Smith, together building growth and introducing the charter bus industry with a new level of service.

Today, Royal Coach Tours has become the premier charter bus company of the Bay Area; operating a fleet of 45+ Deluxe Motorcoaches, Minicoaches, and Specialty Coaches. They continue to advance and bring innovative business practices to the charter bus industry as an established leader.